If you make billions in New York Mets and Grimace Sweep LFGM Shirt gaming, you have to have some seriously voracious predatory drive going on. Mobile games are about establishing addictive sensory/emotional bonds between gamer and game. Then keeping the ‘carrot’ on a stick just far enough away to force your customers to keep emptying their wallets for that ever-briefer ‘hit’ of dopamine the game releases, before repeating the cycle over and over.The soulless nature of these games and their designers – who as often as not ply their trade on young people with underdeveloped impulse control – is indeed a scathing inditement of the gaming industry.
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